January 20, 2017
The Birdcage & why
Stick with us till the end on this.
Our HQ is based in the old heartland of Mining in North Nottinghamshire.
A place where men used to work down the mines and women worked in the Textile Industry. Not an easy life, but it's what was done and known.
It wasn't all flat caps and whippets back in the day. It was actually a vibrant yet tough environment.
Football and music has always been a big part of life up here. An escape from the long hours and hardship.
P.S - Don't believe the hype about grim up north. That has passed by and we're bang in the Midlands.
As we enjoy the black and white of life "up 'ere", we wanted to represent the past with our Birdcage T-Shirt.
A Canary in a coal mine, is an advanced warning of danger.
If there was Methane or Carbon Monoxide detected, the canary would die before endangering the life of the human.
So the innocent canary died to save the Miner.
Cruel, but that's how it was.
So why would we want to represent this?
Because throughout time, innocents always get hurt
Now lets not put a downer on this. It happens. Today, tomorrow and in the future.
Our canary is bright yellow, representing its true colour. Yellow is the colour associated with spontaneity, amusement & happiness.
Yes he, or she is dead. Dead like the Mining Industry where it was once used so cruelly or usefully. Depending on your views. It's the past, we can only change the future.
So our Birdcage is a double edged take. Harsh yet happy, but representing those innocents.
Welcome to our world of One of One Hundred.
Why don’t you do a 48 chest in polo’s
I noticed it jumps from 46 " then to 50
If yous did a 48" I would definitely buy
Brian Kelly August 22, 2022
Fair and well written piece, explaining a gripping truth of life. Things have changed now, but life was more simplistic yet brutal before.
Love the gear and the logo. Top quality 👊
Paul March 01, 2022
Love the write up x
Russell Spencer August 10, 2021
Nice refresh to the website 👍
Stuart January 06, 2020