If we follow the "Rules", we are supposed to have an "age" related customer. Wether it be Topman focusing on 18-25 year olds, or Ralph Lauren focusing primarily on the 40 plus market, its what you are supposed to do. This has changed and we will tell you why. The world is smaller and age is but a number. Simple as that. At one time, there were trends. Men wore the same, wether it be flat caps and jackets or became a Mod, a Punk, a goth or whatever trend there was. And these trends were age-related. You couldn't really be a...
